AnaOno
AnaOno was founded as a breast cancer bra line, but after 10 years of experience - came to realize that their audience was becoming so much more. Flaunting a ‘boob-clusive’ persona, the team was ready to graduate from the softer more feminine look, to a confident and more mature brand personality. From the website to the packaging and all of the touchpoints in between, we were able to enhance everything from the colors to the graphics and the mark itself - all without sacrificing the original intent behind the brand, to make more comfortable and inclusive bras for all.