Charity Manke, Psychologist

Being briefed in on Charity Manke as the “most down to earth psychiatrist in the sense that she grew up on a farm, but loves 90’s hip-hop and Mustangs”, led me to believe that this was going to be anything but a traditional psychologist’s logo design. Serving mostly women and teens in the Traverse City, Michigan area—she wanted to appear upbeat, colorful, and for her branding to fit seamlessly into her newly-renovated mid-century modern office. Kind, caring, patient, and full of positive feedback later—we established a color palette that suited her personal preference, and an identity that suited her clients.

project overview:

Branding, Stationary, Website

brand guidelines: