Diageo Ventures
When a compact investment team from the world's largest liquor company sets out to uncover the next significant spirit, a blend of craftsmanship and meticulous attention to detail is essential. Over a period of six months, I collaborated with Colangelo as the lead branding designer alongside the founders of Diageo Ventures to develop a genuine identity for this innovative group aiming to transform the spirits landscape. My role involved directing illustrators, videographers, and photographers throughout our journey. The outcome was a distinctive branding portfolio that equipped this small venture capital team with three unique marks, effectively encapsulating the process from barrel to bottle.