The Knot
In just 6 weeks, I stepped in as the solo designer for the Knot's editorial team. My mission? To shake up their digital brand voice across their website and social media, mainly Facebook and Pinterest. We had a blast experimenting with fun, eye-catching designs that not only engaged users but also drove traffic straight to their website. The audience loved the new look, and we realized we could really elevate the experience for their dedicated fans. The result? Some of the biggest organic engagement the Knot has ever seen on Facebook.