Marshfrog Candles

In the midst of enduring corporate burnout, India James founded Marshfrog as a response to her own needs. What began as a mere hobby to alleviate the pressures of everyday life quickly evolved into a meaningful conversation among friends and family. Through the medium of candles, she invoked scents reminiscent of her Louisiana hometown, transporting herself to a simpler time before the overwhelming stress set in.

Collaborating with India, we developed her initial identity design and messaging, extending our focus to packaging, website design, and art direction. Central to our vision was the tagline “from the heart and home,” which aims to provide a sense of comfort associated with the product.