Swap Society
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![Swap-Society_Edited_Welcome-Kit.jpg](https://images.squarespace-cdn.com/content/v1/5c0f273a4611a0330c72ac4f/1592575305646-M7FO32LRJSG7ZJQO36HO/Swap-Society_Edited_Welcome-Kit.jpg)
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![Swap-Society_Edited_Logos.jpg](https://images.squarespace-cdn.com/content/v1/5c0f273a4611a0330c72ac4f/1592575271917-EW6PA8HCYVLFWZ8QJSP4/Swap-Society_Edited_Logos.jpg)
Swap Society is an online clothing exchange, looking to eliminate clothing waste by being the most accessible swapping company available. Coming to me through the COVID relief giveaway project I hosted in March of 2020, the founder had a great eye for high-fashion with some trouble executing her branding vision. By focusing on the clothing as the primary source of color and letting a combination of interesting cropping, punchy headlines and bold typography - we were able to pull together an elevated brand using entirely our own resources.
Client:
project overview:
Branding, Art Direction, Website Design