Swap Society
Swap Society is an online platform dedicated to the exchange of clothing, aiming to mitigate textile waste by offering a highly accessible swapping experience. Emerging from the COVID relief giveaway initiative I organized in March 2020, the founder showcased a keen sense for high-fashion but faced challenges in realizing her branding aspirations. By prioritizing the garments as the focal point for color and employing a blend of innovative cropping techniques, dynamic headlines, and striking typography, we successfully crafted an elevated brand identity using solely our internal resources.
Client:
Swap Society
project overview:
Branding, Art Direction, Website Design